Digital Director (37820)

Overview

We're not here to make small tweaks. We're rebuilding how digital works at Holland & Barrett-and it's paying off. Last year, we delivered 26% year on year growth in online sales, and we've set ourselves an equally ambitious target for this year. This transformation is backed by serious investment and a clear mandate for change. Now we need someone who can take ownership of digital trading and deliver results at pace.

The Role:

What you'll actually be doing

You'll play a pivotal role in shaping and driving our digital trading performance, working alongside our Chief of Digital to deliver growth at pace. It's a senior leadership role with real influence-the kind where your decisions will be felt across the business.

If you've led digital in a fast-growing company and understand eCommerce at scale-and the complexity that comes with big horizontal platforms-this is your chance to make a huge impact. You'll have the backing of the Exec and Board, and the freedom to turn ambition into reality.

You'll take ownership of the Digital P&L and lead everything from Trading and Acquisition to CRM and Digital Trade Planning. That means:

• Driving short-term performance-accelerating sales and margin-while shaping the long-term digital strategy that will define our future.
• Leading a team of around 30 and collaborating with Tech, Product, Data, Marketing, Ops, and more. You'll be the conduit that brings it all together.
• Acting as the digital champion across the business, influencing senior stakeholders and building the case for investment to supercharge growth.
• Working closely with category management, marketing, and tech to ensure our digital proposition is aligned, competitive, and constantly evolving.

How your impact will show up:

• Digital sales and margin aren't just growing-they're accelerating.
• Our customer experience feels seamless, not siloed.
• The Exec and Board see you as a key person within our digital growth journey.
• Your team is engaged, accountable, and delivering results.
• We're not just keeping up with competitors-we're setting the pace.

If you're doing your job well, we'll feel it in the numbers, in the culture, and in the way that customers interact with us online.

The Person

What you'll need

• Senior-level experience leading digital in a fast-growing business-ideally where scale and speed were non-negotiable.
• Deep knowledge of eCommerce-especially big horizontal platforms with complex trading models.
• A proven track record of driving online sales and margin.
• Strong grasp of performance marketing, CRM, and digital trading.
• Leadership experience with multidisciplinary teams and influencing at Exec/Board level.
• Commercial sharpness, entrepreneurial mindset, and the ability to work at pace in an omnichannel environment.
• Ideally, experience in businesses with a strong product and engineering culture.

This role isn't about maintaining or optimising. It's about building, growing, and transforming. If shaping the future of digital at one of the UK's most recognised wellness brands excites you, you're the kind of person we're looking for.

We need someone who's done this before - at scale, at speed, and in businesses where growth wasn't just a buzzword. If you've done this before and want to do it bigger - or do it again, but faster and smarter - apply now.

You want to know what's in it for you. Here's a taste:

• The salary's competitive - we'll talk numbers early
• Bonus reflective of the impact you'll make across the business
• 25 days of holiday + 8 Bank holidays
• 25% staff discount across our range - plus free online delivery so you can live the wellness you help deliver.
• Pension contributions - because future-you deserves a break.
• Free wellness diagnostic tests - knowing your health is the first step to improving it.
• Exclusive discounts on wellness services, gym memberships, and more.
• Perks from other retailers - discounts, advice, and savings from brands you actually use.
• A culture of wellbeing - from mental health support to menopause coaching, we're serious about helping you feel your best.

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).